As a leading expert in crisis and reputational risk management, SDJ Strategies specializes in devising strategy to mitigate complex, high-risk situations. We offer a sophisticated ability to “distinguish the signal from the noise” in rapidly evolving and escalating environments, enabling clients to readily anticipate and mitigate their crisis and risk exposure.
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Over the course of her 30-year career, our founder and principal Sara Jones has played an integral role in safeguarding reputation, brand image and valuation for numerous Fortune and Global 500 clients, including half of the Fortune 10. She has earned a reputation as a highly effective and trusted counselor among C-suite executives and their outside counsel nationwide.
Best known for our expertise in legal and regulatory communications, SDJ Strategies possesses a unique ability to navigate the modern regulatory environment created by the convergence of traditional regulation, regulation through litigation, and “private regulation” or activism. In this space, our specialties include:
During the course of this work, we collaborate extensively with Legal and Government Affairs teams and routinely serve as a spokesperson for our clients, working with Tier I media including investigative and “impact” journalists.
Reputational risk assessment
Business intelligence and opposition research
Public opinion research including message testing
Digital auditing
Influencer and detractor analysis and mapping
Online forensics
Risk-specific readiness planning
Message and content development
Media training
Ally building
Stakeholder engagement
Earned media
Digital communications, including SEO and SEM, microtargeting, community management
Paid media
Prior to starting her own strategic advisory firm, Sara Jones served on the U.S. leadership team and led regional Crisis & Risk and Public Affairs practices for the largest public relations firm in the world, where she built a first of its kind activism offering including environmental, social justice/human rights, labor and shareholder verticals. She previously headed Public Affairs for a Fortune 500 company, and served in senior leadership roles for crisis boutiques and global public affairs firms. Sara earned her bachelor’s degree from the University of California, Los Angeles (UCLA).
Prior to joining SDJ Strategies, Landen Zumwalt served as head of communications at Grindr, where he oversaw repositioning across all brands following the company’s acquisition, devised financial communications strategy ahead of IPO, and led communications strategy and tactics for market re-entry in India and Brazil. Previously, Landen led Corporate and Crisis Communications for the Los Angeles office of the largest public relations firm in the world, and held positions at boutique public relations agencies in Seattle. Landen holds a degree in communications from Bradley University in Illinois.
